Copywriting for life coaches and what you’re doing wrong
Hey coach,
Ready to learn about writing effective copywriting as a life coach?
Well, then this is the blog for you.
But first I want to ask you a question.
Ever had a client say to you….
I wasn’t sure about hiring you. But a friend recommended you. I wasn’t sure from your website if you were for me.
If so, you’re not alone.
Listen, word of mouth and referrals are amazing.
However, you can’t rely on them alone. But you know that.
This means your website and your copy matter because it’s what connects you with your potential clients.
And much like investing in your website developer, marketing and software programs, you should be investing in your copywriting as well.
Suppose you don’t want to hire a copywriter, that’s ok. Because creating copy is something you can learn.
But here’s the thing. Good copywriting for your life coaching business should attract your clients and reflect your personality.
It’s not about using coaching words that won’t resonate with your clients, as coaching terms don’t mean anything to them.
And let’s face it, often the words feel overwhelming and are foreign concepts to them.
Which means they’ll turn away from your website out of fear or confusion rather than hiring you.
So then, what do your potential clients want to read?
- What they’re going to get from working with you
- How you will change their life
- The type of person you are
Now, if you’re thinking, I can’t write copy. Well, guess what?
You’re a coach, right?
Which means you understand the human mind and our brains.
Heck yeah.
And while you may not know phycology, you’ve got an understanding as to what makes us take action as humans.
And coach, what makes us take action?
Your feelings. Ding, ding, ding.
So, if you can tap into your potential client’s feelings, you’ll compel them to take action.
The copywriting formula for life coaches
So then, I know you want to ask me, what do you do?
I suggest learning the art of copywriting. Understanding how to write copy will help you.
Because here’s the thing. Copywriting is simple langue.
It’s not writing fancy words that scare people.
Or using perfect grammar and sentence structure.
Nope. That’s not it at all.
As a coach, you understand time is a huge factor for all humans.
We either have too much or too little.
Which means writing copy that reflects a university thesis will waste your time and your potential clients too.
But by learning the formula’s and once you understand them, you can inject emotions into your copy.
Because emotions entice your readers to take action, you’ve got a winner by injecting your personality throughout it.
Copywriting for coaches and using coaching words.
Remember, you’re in your coaching world. But non-coaches won’t understand your terms.
And guess what?
They actually don’t care.
Your potential clients don’t want to know the work you’ll do together. And that it’ll take 6 months up of their time.
All they care about is how you’ll change their life.
What things will look like on the other side, and what desires you can fulfil.
Here are some examples,
Are you a weight loss coach?
Great. Then your potential clients want to know they’ll lose weight.
Are you a time management coach?
Awesome, so tell your potential clients that they’ll have so much time they won’t know what to do with it after working with you.
I suggest you write it better than that. But you get the drift.
Copywriting templates for coaches
Now it’s all good and well to follow copy formula’s and I’m sure you’ve seen the templates throughout Facebook Ads for coaches to fill in.
But don’t get stuck in this trap.
Because you’ll soon discover your website, emails and copy will sound like every other coach.
And as a coach, you don’t want to blend in. You want to stand out.
So then, how do you do this?
By learning copywriting formulas along with persuasive writing.
And the icing on the cake or the key is making it sounds like you.
The sounding like you part is what makes you unique, right?
Think about this. You’re most likely not the only coach with a program like yours.
But, you’re the only one who does it your way.
And this is why writing copy that sounds like you with your personality is crucial to your life coach business.
Because it’s the one thing that makes you different from the next life coach.
Your coaching program your way.
This will make your copy unique from the next coach’s website as well.
So how does a life coach write copy?
As I said, it’s a combination of understanding copywriting and human emotions.
The next step is to connect these with your values.
This sets you apart and how your potential clients will choose if they want to work with you.
Because they’ll see similarities in your personalities and values, this copy style is what connects.
Your life coaching business is you, and you’ll hook in new customers by connecting with them and being yourself.
And what’s better than being yourself through your words?
You’re going to get the clients that you want to work with.
Why?
Because they’re choosing to work with you because of who you are and how you’ll change their life.
And that makes you different from the other life coach who coaches on the same thing.
How do life coaches infuse their personality into copywriting?
Well, it all begins with you discovering your brand voice.
And the first step of creating your brand voice is reconnecting with your values.
For example, if intentional is one of your values. Then speak about this.
What it means and what it means to you.
And this creates a resonation with your people. And when someone resonates, it gets them taking action to work with you.
Because you get “it”, and you get them.
How life coaches can use feelings in their copywriting
I want to get back to feelings.
Now you know the feeling that your primitive brain wants you to feel, right?
All the reasons you stay small, safe and fearful. You know them.
- Belonging
- Pleasure
- Safety
- Intimacy
These are feelings we connect with. Our primitive brain wants to make sure you’re safe, intimate, belonging and happy.
So, use them in your copywriting.
And then think about human desires and the feelings they create in you.
- Control
- Serving
- Power
- Knowledge
- Creativity
- Freedom
These are desires many of us crave. So, think about how you can tap into these desires, needs and wants using words.
Because you know feelings drive actions. So, connect with your potential this way, and they’ll want to work with you.
As a coach, your website should connect with your clients and tell them how you’ll change their life.
And a great life coach website also reflects who you are.
So then coach, I ask, does your website and copy do this?
Not quite?
It’s ok.
Because if you want to learn how to write to sound like you and connect with your clients,
I’ve got you.
Jump on over here to Workin Words Copywriting Course
Where you’ll learn formulas and techniques on how to write copy that sounds like you.
So you’ll connect with potential new clients.
Are you in?
