Stop being hard on yourself and feel better now

I help successful women who feel there’s something missing

Contently Driven Coaching

Hi, I’m Gemma

Life Coach and Business Coach for successful yet unfulfilled women.

​Ever thought…

“Why can’t I just slow down, enjoy life and what I have achieved already?”

You’re in the right place.

It is possible to stop second-guessing yourself and find fulfilment now.

You’ve ticked all the boxes. Done all the things. Now what?

Reached the BIG goal and you thought you’d feel better.

So, you’re asking yourself, what’s next?

When you hit a goal you’ve already planned for the next one to throw yourself into.

Because you think you haven’t achieved success yet.  

You’ve hit burnout (more than once) putting so much pressure on yourself.

I’ll help you find the fulfilment you’re looking for and know you’re enough, right now.

Are you in?

Overachievers are people who do great things but still urge to do more.

They never feel satisfied so they always strive to accomplish more.

Copywriting Course Melbourne

I get it...

  • Worried about never feeling successful?

  • Struggle with always second-guessing yourself?

  • Tired of chasing achievements to feel fulfilled?


I transformed my relationship with myself and my success. 

Because I discovered the answer is within. Surprisingly the one place I wasn’t searching.

Overachieving and second-guessing is solving a problem you can’t see.

And it all starts with your mind.

You can find fulfilment and success.

Now I help other women find their purpose and fulfilment. 

Transform the negative self-talk and stop beating themselves up. 

So they can achieve because they want to and from a place of self-love.

It is possible and you can do it.

I can help you 

Let's Work Together

There are two ways we can work together.

Let’s work on your relationship with achievement, success and yourself. 

No judgment. No mucking around. 

Because you can feel successful and fulfilled today.

Or, for the business owners (and life coaches) I’m a copywriter coach and business coach too.

Fulfilment Formula

Learn the reason why you're an overachiever but don't feel successful. Because you can appreciate your achievements. Discover what's holding you back from owning your awesomeness. It is possible to feel successful, fulfilled and get to where you want to be. You are capable of feeling good enough and successful enough now. I can help you.

copywriting coaching

As the coywriter coach for coaches, I help you through your writing blocks. If you think you don't know how to write copy, it's because no one's taught you how. Learn how to use what you already know about your clients and turn it into copy that connects. Writing copy is easier than you think. Let me show you how through copywriting coaching that's tailored to you.

Unsure how to write your website?

Did you know I’m an author?


Who doesn’t want that?

Sign up to receive my FREE Cheat Sheet

A must have for all levelling-up biz women.

Guaranteed to discover how to speak to your clients right.  


Grab my book

Contently Driven Coaching

Did you know I’m an author?

Creating a magnetic, attractive and unconventionally ‘you’ website that brings in your dream clients is at your fingertips.


By being freakishly you.

DONE WITH DULL will help you rediscover your long-buried, pre-workplace self.

It also gives you the skills you need to connect with and attract the right clients.

Plus save you huge amounts of time and angst when writing your website.

And teaches you the ultimate marketing strategy for your business.

You’re ‘done with dull, so don’t you dare write a boring website.

Are you in?

Done With Dull

Client Love

Not convinced?

Here’s what some clients say about buying my brain for coaching

I honestly can’t recommend Gemma enough. I’m the most content I’ve been in a long time and I look forward to my life knowing that I have the tools to move past whatever it is. She taught me that “negative” emotions are OK to feel and to look beyond this into what thoughts are driving this emotion. I feel like a different person now!

Natalie Brusnahan

Gemma is the coach who knows my motivations, my actions, my desires for perfection and validation. She also knows how to coach me to find the fulfillment of life without external forces such as medals, designations, degrees, certifications or other people’s compliments.

Ashley Wolf

Gemma helped me look at things in a new way. She does not tell you what to do, but rather points out how your thoughts are creating your results in your life. As a result of her coaching, I’m able to take action more quickly and confidently and not spin in indecision.

Anna Fitzgerald

Gemma has a calm way about her and immediately puts you at ease. I feel confident and ready to face any challenges that come my way. I’ve learned that confidence comes from within not from external sources. She empowered me to view life from an entirely new perspective.

Lisa Friend

I love Gemma’s curious, gradual and calm approach to coaching. I feel I can discuss anything with her, and it is always met with the same level of empathy. I feel safe to explore what is going on with my brain in the hands of someone highly skilled and invested in my wellbeing.

Fiona Downing

One word to describe Gemma is genius. She knows how to create a safe space to sort through your feelings and throughs without any judgment. She helps me to experience where my own thoughts get in my way so I can make different decisions and results. 

Dr. Christina Arnold

Still not convinced?

Here’s what some clients say about buying my brain for business coaching
Ruth Testimonial

Ruth Slade
She Rocks Digital

Copy coaching sessions with Gemma are amazing. Being able to talk to her directly and have her review a piece of my writing was invaluable. I loved being able to discuss Gemma’s feedback and her suggestions on how to find my voice and inject my personality. And how a few tweaks and “cutting the crap” so to speak can make all the difference.


Natalie Brusnahan
Nat Brusnahan Consulting

Gemma helped me open up the flood gates to let all the words rattling around in my head get out and understand how simple copywriting can be. She helped me narrow down what my business is about and especially my brand voice (which I didn't even know was a thing before) I'm feeling confident and the overwhelm is gone

Rachael Barton
A-Z Business Consultants

I've had the pleasure of working with Gemma for the past year. She has a massive wealth of knowledge in copywriting and marketing. She guided me through the confusing world of SEO, gave me the tools to improve my writing, and through this afforded me better visibility and access to new customers.

Contently Driven Life Coaching

Dr. Saher Rizvi

Gemma is very kind, thoughtful and insightful coach. She focuses on whole mind body transformation. In a short period of time, she is able to switch mindset and build new beliefs. Definitely get coach with Gemma. It will be life-changing and transformative.

Contently Driven Life Coaching

Dora Nikolaou
Dora Nikolaou Marketing

Gemma has been coaching me for about 8 months, and am so happy with where it’s taken me. She’s taught me so much, and I seen things differently now. It’s been a pleasure, am feeling more confident, making informed decisions and taking action. Thanks Gemma, you really are amazing.

Contently Driven Coaching

Mikala Grosse
Inspired Office

Gemma has helped me to sort through the drama in my head, to see situations clearly for what they are and to determine the best approach for the outcome I want to have. If you want to understand how your mind works and get clear on how to get the best out of yourself and others - coach with Gemma!

What's on the blog...?

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Here are business (and life) bits and pieces, tips and tricks for you.