Because you’ll get leads popping onto your site and an SEO copywriter gets them to stick around too.
It’s never too late to get your website loaded with SEO goodness. Why do you need this for your business? Because your website is the mothership of your strategy.
To both generate leads (clients/customers) and then convert them.
Firstly, these leads must find you. How is this achieved? By the use of search engine optimisation. SEO is the process of optimising your website for search engines. Professionals perform this optimisation organically — organic means you are not paying Google to achieve the result. Or paying Google to get your website on a page one Google search.
So, why is SEO important?
In today’s competitive marketplace businesses are fighting to get on page one of a Google search. To get your business found and for the best outcome, hire a professional SEO copywriter to achieve the result.
Why you should invest in an SEO copywriter for your business
People trust Google because their number one objective is to provide the most relevant results to its customers. Google does this by crawling through websites and analysing how relevant that website is to the search query.
59.30% of people use Google as their trusted search engine
26.79% of people use Google images and their trusted search engine.
Result = 86.07% of people use and trust Google to find what they seek. When people are searching for something, they will use Google to find the answer. So, your business must appear on the list that Google generates.
Why SEO is critical for a lead to find your website in a Google search
There is a joke in the Google and SEO world, “Do you want you to hide a dead body? Bury it on page 2 of a Google search” Do you ever scroll to the next page of a Google search? No? I didn’t think so.
According to Moz, the first page of Google captures 71% of search traffic clicks.
Second-page results are far from a close second coming in at below 6% of all website clicks.
What’s more important is that from the 71% of first page Google searches, it’s the organic results that get 90% of clicks.
Paid ads, (pay per click) receive 10% of clicks. It seems that people don’t trust them like they trust an organic result. Thus, SEO is vital in your businesses for spending to generate leads and results.
How does Google crawl and then index its sites?
Well, here’s the exciting part because no one quite knows what Google does. What we do know is that Google changes its algorithm often to keep the ranking fair and bases it on website quality. Last year Google released a 146-page document called “The Google Search Quality Rating Guidelines. One of its most essential guidelines laid out is how it rates website quality. To achieve this it calls the need for professional copywriting services.
That’s right; Google rates your website quality on an acronym it calls the E-A-T.
This current algorithm is what determines the placement of your site in a SERP. (Search engine results page)
What’s Google’s E-A-T?
- Expertise
- Authoritativeness
- Trustworthiness
EAT stands for “Expertise, Authoritativeness, and Trustworthiness.” According to Google’s guidelines, high-quality pages have high levels of EAT. Low-quality pages don’t. Section 4.5 says, “High-quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.” How do we get this expertise? Through the content on your website, that’s how. This content includes things such as blogs, articles, e-books, whitepapers, PDF’s and the list goes on. The need for your website to be a notable E-A-T is high. Also, to achieve a high level your business needs to invest in a professional SEO copywriter.
We now know why it’s so important for Google to rank your website high. So, let’s look at other factors of the importance of SEO for your website and business.
The customer journey and buying process
Believe it or not, the human brain releases a chemical called dopamine. When released it creates feelings of euphoria, bliss and motivation. This releases during pleasurable situations and stimulates us to seek out the pleasurable activity again. Why is this important to your business? Because, aside from activities such as sex and cocaine usage; shopping and buying releases dopamine into our bodies. This means people feel pleasure and bliss when they make a sale, and they seek to do it again.
Search engines in the buying process
The three key pillars in a buyer’s journey
Awareness > Consideration > Decision
Awareness stage
-The potential buyer is experiencing symptoms of a problem or opportunity
– They realise a want for a product and service
-Most often they will enter searches into Google to understand more about what they’re looking for
Consideration stage
-The potential buyer has now clearly defined what they need and given a name to their problem or opportunity.
-They’re now conducting research to find options and comparisons of their desired product or service.
-They’re often conducting this through Google searches.
Decision stage
-The potential has decided on their solution strategy, method or approach.
-They now know what they want. So they will conduct a google search to find their desired result, which is the purchase or the online booking stage.
So, do you see how a Google search and your website plays a pivotal part in all stages of a buyer’s decision process? The importance of an optimised website is vital in a lead finding your website.
Furthermore, when someone searches for something on Google their buyer intent is high. They’re searching for answers to the information they need. Alternatively, to solve a problem that they have. Therefore you want to get found when a buyer’s in this mindset. It’s pivotal for a lead to generate into a sale for your business.
SEO is relatively affordable
Compare an SEO investment with an advertising investment.
Let’s look at PPC; this is internet advertising in which you pay a fee each time your ad is clicked on. It’s a way of buying visits to your site, rather than attempting to earn those visits organically, and it can get expensive. PPC’s most popular form is Google Ads. You get your website to place at the top of a google search, and you pay each time someone clicks through to your website.
Remember what I said above? With only 10% of people doing this, you’re losing 61% of people from a generated Google SERP. Why? Because they are choosing to scroll down to the organic searches.
Let’s look at Social Media paid ads., These place in front of someone’s face, or more accurately on their newsfeed. Yes, of course with social media advertising you can achieve accurate targeting, but your ad is appearing to someone, not with the intent to buy. They’re merely relaxing and scrolling through their social media feeds.
SEO doesn’t stop with search results. It’s the beginning.
Right, we have achieved organic results, and someone’s landed on your website, what now? You want that lead to convert right? Of course, so here’s where the on-page SEO practices are vital. Moreover, why you need an SEO copywriter to help you convert your website visitors.
Do you know the right words to pick to convert that lead?
How about where on the web page you should place these words?
Or, how to use SEO to improve user experience (UX) on your website? UX is such things as,
• Website speed
• Usability – easy to use
• Length of interaction
If you answered no to the above questions, don’t worry because that’s what SEO professional copywriters are here for. Oh, and we’re trained in achieving these results for your business.
SEO increases website traffic which improves customer experience and increases your conversion rate.
Not sure if your website is optimised? Alternatively, do you need to improve it?
Let me audit your website, find your gaps and fix it today.
